Persuasive Storytelling
Unlock the next level of your career with a step-by-step persuasion system.
Want to be a world-class Product Leader?
Then you must perfect the ability to influence others to drive results. Without it…
- That critical budget you need? Out of reach.
- The headcount you’re pushing for? Denied.
- The dependency you need prioritized? Not happening.
- The promotion you deserve? Maybe next year.
Without the power to persuade, you’re stuck on the sidelines. Others who can rally teams, secure resources, and inspire action move forward. Their products get funded. They’re given a seat at the table. And when the time comes – they get promoted. Meanwhile, you stay in place, struggling to gain traction.
Then you must perfect the ability to influence others to drive results.
Without it…
That critical budget you need?
Out of reach.
The headcount you’re pushing for?
Denied.
The dependency you need prioritized?
Not happening.
The promotion you deserve?
Maybe next year.
Without the power to persuade, you’re stuck on the sidelines. Others who can rally teams, secure resources, and inspire action move forward. Their products get funded. They’re given a seat at the table. And when the time comes – they get promoted. Meanwhile, you stay in place, struggling to gain traction.
I get it. Convincing people to take action can be frustrating.
You have a vision. You have a strategy. You have a plan. You have all the things.
Yet, despite your strong – maybe even groundbreaking – ideas, they get lost in endless rounds of approval. Stakeholders are indecisive. Leadership hesitates, and asks “for more data”. You find yourself trapped in an endless cycle of planning, proposals, and presentations.
I’ve been in your shoes. For a long time, I felt stuck while others seemed to move forward effortlessly. But I found a system that helped me break through the noise. It took me from leading a small team of 5 to leading a 300+ org at Google.
And now, I’m going to teach you my system.
Persuasive Storytelling teaches you how to get ahead, by getting results.
In this course, I’ll show you how to harness the power of persuasion to drive decisions and inspire action, to get you the outcomes you want.
This isn’t another generic course offering the same, tired, recycled advice.
It’s a step-by-step system to craft stories that captivate. Influence. Compel. I’ve used this system to secure 9-digit budget increases and negotiate Fortune 50 partnerships.
👉 Imagine what it can do for your career.
Start watching today, for free.
What Top Product Leaders Are Saying About Persuasive Storytelling
Persuasive Storytelling gives you the edge you need to unlock your career.
Don’t just take my word for it. Hear top Product Leaders talk about the power to persuade and my system.
Hear Nancy Chu, Director of Product @ Roku (ex-Meta), talk about how mastering persuasion unlocked her career and tripled her income from $300k to $900k.
Hear Tanuj G., Global Vice President @ Philips, talk about why he promotes Product Managers who excel at persuasion.
Ready to unlock the next level of your career?
When you complete Persuasive Storytelling, you’ll be able to:
Craft your story in a systematic way
No more staring at a blank screen not knowing where to begin.
Make your message irresistible
No more presenting to a room full of bored or distracted people.
Create decks that reinforce your story
No more spending hours designing slides that nobody reads.
Command the room with ease
No more rushing your presentation due to endless questions & debates.
Drive your audience to action
No more investing so much effort but nothing really changes.
Build a reputation as a storyteller
No more struggling to stand out and make a lasting impression.
Persuasive Storytelling teaches you how to build and deliver a compelling story, from start to finish, every time.
You’ll do this with the 4-Step Story Framework.
Here’s an introduction:
Foundation
Introduction to the 4-Step Story Framework and the 3 core principles of great storytelling.
Create Your Story Map
Analyze your audience, define their transformation, zero in on their motivation, and create magic moments.
Build Your Story
Learn how to captivate and keep your audience’s attention, and turn your Story Map into an engaging narrative.
Design Your Deck
Rapidly create beautifully designed presentations, that drive your message home.
Deliver With Confidence
Learn what to do before, during, and after your presentation to OWN the room with your message.
Persuasive Storytelling
Mini-Course-
Intro to 4-Step Story Framework
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Fundamentals of great storytelling
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How to analyze your target audience
Persuasive Storytelling
Full Course-
7 modules, 26 lessons
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Powerful templates
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Course completion certificate
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Designed for impact
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Optimized for busy schedules
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Lifetime updates
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Lifetime access
Have a question I didn’t cover? Contact me.
Storytelling is framing your message to be persuasive, engaging, and memorable.
Stories come in many formats – from data-heavy reports to dramatic, emotion-filled narratives. Product Managers often operate in the middle, blending facts and narrative to communicate effectively. This course teaches you to master storytelling in any format, with a focus on driving decisions and actions with your message.
No. This course is about framing your message to be persuasive, engaging, and memorable – whether in presentations, meetings, or written communication. The principles help you craft compelling narratives, captivate your audience, and deliver with confidence.
While presentations are a key focus, given their frequent use, the strategies apply to any form of communication.
This course is designed for mid-level to senior-level Product Managers looking to ascend to leadership roles. The ability to persuade is essential for influencing teams, aligning stakeholders, and driving product vision at higher levels.
Product Leaders looking to hone their skill and coach their teams, and early-career PMs aiming for rapid growth, will also find immense value in this course.
Yes. While the course is designed for Product Managers, the principles of effective storytelling are universally applicable. Whether you’re a marketer, engineer, or in any other function, the ability to communicate your ideas clearly and persuasively is essential for career advancement. The core concepts and strategies taught in this course will help you develop the skills needed to influence, inspire, and lead in your field.
I’m a seasoned Product Leader with 25+ years of experience building successful products. I’ve grown from leading small teams of 5 to managing a 300+ org at Google.
Storytelling has been a key factor in my career growth. It’s a skill I’ve honed through years of trial and error.
I’m passionate about helping the next generation of Product Leaders develop this skill, faster than I did. I’ve distilled my best insights and proven strategies into this course to help you master the art of persuasive storytelling, quickly.
Yes, but sifting through endless, mixed-quality content takes time – something most Product Managers don’t have.
If you have the time, go for it – it’ll pay off. But this course is designed for busy PMs like you, who need more than just information. You need a transformation, fast.
That’s why I’ve distilled my best, proven strategies into an action-packed, concise course. Every module has been designed to deliver immediate results, so you can start commanding the room and driving action with your stories from day one.
The course is straightforward and highly effective. The video content runs about 2 hours, so I recommend scheduling two 1-hour blocks to complete it. If you choose to do the optional exercises, add another hour.
Just buying the course won’t transform your career – it’s designed to be concise and actionable, making it easy for you to complete and apply right away.
All purchases are final.
I’ve invested hundreds of hours distilling my best insights and strategies into a concise course designed to deliver results. Quality is very important to me – just take a look at the course testimonials.
If everything you’ve seen here has you interested in Persuasive Storytelling, you will not be disappointed.
If you’re on the fence, don’t think you’ll have time to complete it, or cannot afford it – please do not buy the course.
Thanks for your understanding!
Yes. I want you to become an amazing storyteller.
Inside the course, I explain how to contact me if you need additional help.
Yes. You can access the course for as long as you’d like with no extra payment or subscription fees.
No. I plan to iterate and expand this course based on the feedback I get from my students. I’ll likely increase the cost of the course for future customers as the value increases – but you won’t need to pay anything extra.
How thoughtful of you! On the checkout page, you will see an option to purchase the course as a gift.
No catch.
The free version gives you access to the first few course modules. It introduces you to the 4-Step Story Framework, covers the 3 core principles of persuasive storytelling, and shows you a unique way to analyze your target audience.
If you choose to, you can purchase and unlock the rest of the course.
Once you buy you’ll be given a login to the course. You’ll have immediate access to all of the material.
To access the course in the future, look for the login link in the navigation menu at the top of this page.
For Product Managers, it’s persuade or perish.
Why am I so confident storytelling will transform your career?
Because it transformed mine.
I went from leading small teams of 5 to leading a 300+ org at Google.
Storytelling was the key to my career growth.
Powerful Storytelling Will Make You Stand Out
Here is a sample of LinkedIn reviews from my colleagues.
Storytelling is cited as a stand-out skill:
Powerful Storytelling Will Get You Promoted
Storytelling was a key factor in my promotion at Google:
In calibration, Sanaz spoke to how Roshan is the spokesperson for RCS and a phenomenal communicator. From day one, his ability to frame and persuade has been one of his greatest strengths. His decks are immaculate and persuasive, whether they are long, short, internal, external, and/or everything in-between.
Google Promotion Rationale
So trust me – if you want to break into Product Leadership, mastering storytelling will unlock your career growth.
I’ve watched too many talented Product Managers passed over for promotions, not because they lacked skill, but because they couldn’t demonstrate the ability to influence at scale.
Persuasive Storytelling gives you the edge to make your ideas compelling, your achievements visible, and your influence undeniable.
Who's Behind This?
Roshan Gupta
Roshan has been building products and high-caliber teams for over 25 years. He’s seen great PMs hit career roadblocks from a lack of key leadership skills – that no one ever teaches! Roshan founded AmplifyPM to bridge this gap and transform Product Managers into Product Leaders.
Roshan has led teams of all sizes, from 5-person teams to a 300+ org. He has built products at startups, mid-sized companies, and world-class companies such as Google, Facebook, Yahoo, and Oracle. His experience spans many verticals including e-commerce, advertising, communications, consumer software, and enterprise software. View Roshan’s LinkedIn profile to learn more about his professional work.