Persuasive Storytelling
Rally teams, sway execs, and shape strategy with my persuasion system.
Influence is THE #1 skill for Product Managers.
Without it…
- That critical budget you need? Out of reach.
- The headcount you’re pushing for? Denied.
- The dependency you need prioritized? Not happening.
- The promotion you deserve? Maybe next year.
Without the power to persuade, you’re stuck on the sidelines. Others who can rally teams, secure resources, and inspire action move forward. Their products get funded. They’re given a seat at the table. And when the time comes – they get promoted. Meanwhile, you stay in place, struggling to gain traction.
Without it…
That critical budget you need?
Out of reach.
The headcount you’re pushing for?
Denied.
The dependency you need prioritized?
Not happening.
The promotion you deserve?
Maybe next year.
Without the power to persuade, you’re stuck on the sidelines. Others who can rally teams, secure resources, and inspire action move forward. Their products get funded. They’re given a seat at the table. And when the time comes – they get promoted. Meanwhile, you stay in place, struggling to gain traction.
I get it. Convincing people to take action can be frustrating.
You have a vision. You have a strategy. You have a plan. You have all the things.
Yet, despite your strong – maybe even groundbreaking – ideas, they get lost in endless rounds of approval. Stakeholders are indecisive. Leadership hesitates, and asks “for more data”. You find yourself trapped in an endless cycle of planning, proposals, and presentations.
I’ve been in your shoes. For a long time, I felt stuck while others seemed to move forward effortlessly. But I found a system that helped me break through the noise – one that took me from leading a team of 5 to leading a 300+ org at Google, and helped me secure 9-digit budgets and close Fortune 50 partnerships.
And now, I’m going to teach you my system.
Persuasive Storytelling teaches you how to get ahead, by getting results.
You’ll become known as the PM who can rally a room, persuade senior leaders, and shape strategy through influence – not just ideas. You’ll be able to frame your message to be persuasive, engaging, and memorable – in every meeting, presentation, or written update.
You’ll walk away with a repeatable system to craft your message for impact. Whether you’re pitching a roadmap, defending a strategy, or asking for resources, you’ll know exactly how to make your message land with power and clarity.
You should take this course if:
- You want execs to stop seeing you as a solid PM and start seeing you as a leader.
- You want to turn your ideas into outcomes – not just discussions.
- You want your vision to ignite excitement, not indifference.
- You want people to take action immediately – not just nod their heads politely.
- You want to confidently control the room, even when you’re not the most senior person in it.
- You want to build a reputation that travels ahead of you into every new role.
- 👉 You want to be a Product Leader. Learning how to influence at scale is an absolute must.
You’ll become known as the PM who can rally a room, persuade senior leaders, and shape strategy through influence – not just ideas. You’ll be able to frame your message to be persuasive, engaging, and memorable – in every meeting, presentation, or written update.
You’ll walk away with a repeatable system to craft your message for impact. Whether you’re pitching a roadmap, defending a strategy, or asking for resources, you’ll know exactly how to make your message land with power and clarity.
You should take this course if:
You want execs to stop seeing you as a solid PM and start seeing you as a leader.
You want to turn your ideas into outcomes – not just discussions.
You want your vision to ignite excitement, not indifference.
You want people to take action immediately – not just nod their heads politely.
You want to confidently control the room, even when you’re not the most senior person in it.
You want to build a reputation that travels ahead of you into every new role.
👉 You want to be a Product Leader. Learning how to influence at scale is an absolute must.
Start watching today, for free.
What Top Product Leaders Are Saying About Persuasive Storytelling
Persuasive Storytelling gives you the edge you need to unlock your career.
Don’t just take my word for it. Hear top Product Leaders talk about the power to persuade and my system.
Hear Nancy Chu, Director of Product @ Roku (ex-Meta), talk about how mastering persuasion unlocked her career and tripled her income from $300k to $900k.
Hear Tanuj G., Global Vice President @ Philips, talk about why he promotes Product Managers who excel at persuasion.
Ready to unlock the next level of your career?
How This Course Will Transform You
When you complete Persuasive Storytelling, you’ll be able to:
Hear How Past Students Transformed Their Storytelling
What's Inside the Course
Persuasive Storytelling teaches you how to build and deliver a compelling story, from start to finish, every time.
You’ll do this with the 4-Step Story Framework.
Here’s an introduction:
Foundation
Introduction to the 4-Step Story Framework and the 3 core principles of great storytelling.
Create Your Story Map
Analyze your audience, define their transformation, zero in on their motivation, and create magic moments.
Build Your Story
Learn how to captivate and keep your audience’s attention, and turn your Story Map into an engaging narrative.
Design Your Deck
Rapidly create beautifully designed presentations, that drive your message home.
Deliver With Confidence
Learn what to do before, during, and after your presentation to OWN the room with your message.
Ready to elevate your career?
Persuasive Storytelling
Mini-Course-
Intro to the 4-Step Story Framework
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Fundamentals of great storytelling
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How to analyze your target audience
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Look for "Free Preview" lessons
Persuasive Storytelling
Self-Paced Course-
7 modules, 24 lessons
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Projects with instructor feedback
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1:1 email access to Roshan
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Step-by-step storytelling playbook
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Powerful templates, AI prompts & more
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12 months of skill reinforcement
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Lifetime access + updates
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100% risk-free guarantee
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BONUS: 1:1 session ($250 value)
Persuasive Storytelling
Live Cohort-
Live sessions with Roshan
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Projects with instructor feedback
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1:1 email access to Roshan
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Step-by-step storytelling playbook
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Powerful templates, AI prompts & more
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12 months of skill reinforcement
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Lifetime access + updates
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100% risk-free guarantee
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BONUS: 1:1 session ($250 value)
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Live pitch coaching
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Group accountability
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Peer learning & networking
Questions about what’s included? See the FAQ.
Trusted by Clients & Students Worldwide:
Frequently Asked Questions
Have a question I didn’t cover? Contact me.
Storytelling is framing your message to be persuasive, engaging, and memorable.
Stories come in many formats – from data-heavy reports to dramatic, emotion-filled narratives. PMs often operate in the middle, blending facts and narrative to communicate effectively. This course teaches you to master storytelling in any format.
No.
This course is about framing your message to be persuasive, engaging, and memorable – whether in presentations, meetings, or written communication.
While presentations are a key focus, given their frequent use, the strategies apply to any form of communication.
AI can’t build your taste or judgment.
You still need to know what makes a message persuasive – what to cut, what to emphasize, and how to read your audience.
AI can speed up execution, but this course builds the judgment AI can’t replace.
This course is designed for mid-level to senior-level Product Managers looking to ascend to leadership roles.
Product Leaders looking to hone their skill and coach their teams, and early-career PMs aiming for rapid growth, will also find immense value in this course.
Yes.
While the course is designed for PMs, the principles of effective storytelling are universally applicable. The core concepts and strategies taught in this course will help you develop the skills needed to influence, inspire, and lead in your field.
I’m a seasoned Product Leader building products for 26+ years. I grew to lead a 300+ org at Google.
Storytelling was a key factor in my career growth. See my LinkedIn reviews.
It’s a skill I’ve honed through years of trial and error. Now, I’m passionate about helping the next generation of Product Leaders develop this skill, faster than I did.
Yes, but sifting through endless, mixed-quality content takes time – something most PMs don’t have.
If you have the time, go for it – it’ll pay off. But this course is designed for busy PMs like you, who need more than just information. You need a transformation, fast.
Once you complete the class, you’ll receive short, periodic emails over the next 12 months that reinforce key concepts and offer practical ways to apply them.
They’re designed to help your new skills stick long after the cohort ends.
No catch.
I want you to become an amazing storyteller. I don’t succeed unless you succeed.
We can work on one of your pitches together. Or we can talk about your career or cover something else. It’s your choice!
Both versions teach the same framework, and include personal feedback and 1:1 support from me.
The live version adds a dedicated session for real-time pitch coaching, interactive group discussions all week, and the accountability that comes with a live cohort.
Yes! If you’d like to upgrade to a live cohort, you just pay the difference. Reach out and I’ll help you make the switch.
Live: 4 sessions (~2 hours each), plus 1-2 hours of optional projects.
Self-paced: ~2 hours of video, plus 1-2 hours of optional projects – shorter, since it skips the discussions and live pitch coaching.
Either way: block the time and set yourself up for success. You’ll be glad you did!
All sessions will be recorded and available to enrolled students. You’ll also have access to course material indefinitely so you can refer back to it in the future.
I’ve invested 100s of hours distilling my best strategies into a concise course proven to deliver results. Quality is very important to me.
If you complete the course and do the projects, but still feel it wasn’t impactful – I’ll refund your tuition, within 30 days of purchase or live cohort end date. I’m that confident in your success.
No catch.
The free version gives you access to the first few lessons. It introduces you to the 4-Step Story Framework, covers the 3 core principles of persuasive storytelling, and shows you a unique way to analyze your target audience.
If you want to keep learning, you can enroll in either a live cohort or the self-paced version.
Yes! Let’s figure out together if this course is right for you.
For Product Managers, it’s persuade or perish.
Why am I so confident storytelling will transform your career?
Because it transformed mine.
I went from leading small teams of 5 to leading a 300+ org at Google.
Storytelling was the key to my career growth.
Powerful Storytelling Will Make You Stand Out
Here is a sample of LinkedIn reviews from my colleagues.
Storytelling is cited as a stand-out skill:
Powerful Storytelling Will Get You Promoted
Storytelling was a key factor in my promotion at Google:
In calibration, Sanaz spoke to how Roshan is the spokesperson for RCS and a phenomenal communicator. From day one, his ability to frame and persuade has been one of his greatest strengths. His decks are immaculate and persuasive, whether they are long, short, internal, external, and/or everything in-between.
So trust me – if you want to break into Product Leadership, mastering storytelling will unlock your career growth.
I’ve watched too many talented Product Managers passed over for promotions, not because they lacked skill, but because they couldn’t demonstrate the ability to influence at scale.
Persuasive Storytelling gives you the edge to make your ideas compelling, your achievements visible, and your influence undeniable.
Meet Your Coach
Roshan Gupta
Roshan has been building products and high-caliber teams for over 26 years. He’s seen great PMs hit career roadblocks from a lack of key leadership skills – that no one ever teaches! Roshan founded AmplifyPM to bridge this gap and transform great Product Managers into exceptional Product Leaders.
Roshan has led teams of all sizes, from 5-person teams to a 300+ org. He has built products at startups, mid-sized companies, and world-class organizations such as Google, Facebook, Yahoo, and Oracle. His experience spans many verticals including e-commerce, advertising, communications, consumer software, and enterprise software.
Hear what people have to say about his work and coaching.